Ashoka Lion partners with Realtors to preserve their sales business: 4 important reasons

by 3, April 2011 01:45

Ashoka Lion introduced our marketing program to Realtors, and we have had people asking us what are the benefits to referring the property management/leasing business to our firm in the Houston and Dallas markets.There are 3 easy reasons to partner with our firm to handle this business.

1) Ashoka Lion pays a 25% Referral Fee  After we successfully lease a property, we will pay the referring agent through a check to his broker a referral fee equal to 25% of the final lease price. This is the easiest fee that you can earn as you do not have to do showing, use up fuel for showings, spend time filling out paperwork ,etc. We handle the leasing and property management, and when your client is ready to sell or buy more property; then we return it to the agent who referred us the client.

2) Our primary business is property management and leasing: Our Houston and Dallas property management teams are focused on the business of managing and renting out homes in the Houston and Dallas area. In most Realtor's businesses, this is a time consuming process with very little upside due to the lack of manpower to help assist you in preparing financial statements, recording work orders, paying our repair bills, etc. These are time consuming processes, and they really eat into a Realtor's time and margin.Our leasing packets are very thorough and include processes to make prospective tenants aware of eligbility requirements, screening that goes beyond just a credit check, and providing tenants the option to digitally signing off on lease packets that are almost 60 pages with all the required addendums and sheets.  If we list the property, the agent can still provide leads and get the buyer's agent portion of a commission, but they avoid the responsibilities of screening, advertising, and coordinating showing. Our marketing program for leasing includes listings being included in,,, and other sites that require to pay per listing.  Our program includes these marketing opportunities as standard. This is in addition to the marketing that is done through MLS and yard signage.

3) We will honor any noncompete for the sales business: Most agents who cannot manage a home may not take on that business, and in doing so; their clients will find someone else that can provide the property management service. These other Realtors will also position themselves to take on the future sales business in the Houston and Dallas markets with your investor. Our firm will sign a noncompete and return the sales business back to the referring agent, when the investor is seeking out property sales related assistance for this property.

4) Realtors grow their "team": Realtors are often solo practioners in most real estate practices in the Houston and Dallas market. This means that you have a lot of responsibility to growing your practice. With our program, the client can position herself as the "Sales Expert" who has a property management team to handle the day to day property management business. This will impress upon your clients that you are building a niche and emphasize your expertise that makes Realtors today successful.  In addition, by stating that you have a team that you work with,  you can draw yourself into a role of a expert guding your clients with your various connections and resources. This helps once again emphasize that your clients should work with you as your sphere of contacts seems more complete and full service.  Our goals is for successful Realtors is to make clients feel that there is a advantage to working with you versus simply doing the research through all the various online tools at their disposal. By positioning yourself as a person with contacts, resources, and tools; investors will feel that you as their Realtor can make their buying and selling experience more pleasant and less confusing.  Ashoka Lion's property management team is ready to help your Houston and Dallas clients feel like you have top notch operational suppport at your disposal.

As TREC has clarified that agents cannot do property management without their brokers approval including that rents must be collected through Broker trust accounts, the days of agents doing property management "on the side' is not really a option. Check out the TREC Advisor here.  Working with our firm allows you to avoid losing clients to brokerages and agents who can do property management and sales activities, and it also provides you another tool in the tool belt to impress clients. Also, we have a great marketing program to thank the realtors that do provide referrals. Check out a summary of those efforts here.


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Ashoka Lion wants to help Realtors Grow their businesses when they refer us property management clients!

by 26, March 2011 16:33

Ashoka Lion launching a "Thank you for the property management client referral" marketing campaign for Real Estate Agents. It is a quick social media campaign that we will do for our property management client referring Realtors. Social Media is a buzz word, but with this quick campaign, you will gain some exposure without it being perceived as you marketing yourself. Here are the three aspects to our "Thank You" program.

1) Blog Entry: The basis of the program is that we are providing the agents a blog entry off our property management site that links back to your webpage of choice (as long as it is related to your business). Also, if you provide us a bio about yourself and the type of clients that you work with or areas, we will intertwine that in our blog entry off our website (  The bio will give visitors about the type of practice that the Realtor has, areas that they provide service, and any other information that will personalize the Realtor to visitors who read the "thank you" blog entry.
2) FaceBook Marketing:   We will market the property management "thank you" blog entry on our FB business page that will state "We got a great referral from "JOHN or JANE DOE REALTOR, and we wanted to let you all know about him/her. Check out their story at".   Your also welcome to "like" our Business Page so our update will show up on your Facebook page wall.  This will allow you to share this update to your friends if you have a facebook page.  By "sharing" or "liking" that particular entry, the entry willl show up on your Facebook page wall that your friends and family can see.   This is a subtle marketing announcement that will remind all your facebook friends that you are in the Real Estate business.
3) Twitter Marketing: We will blast this property management blog entry on our Twitter account: that has over 500 followers. If you have twitter, you can pass it along (Retweet) to your friends.  This is another method that you can let clients and followers know that you do real estate and a little about your practice.
We hope this exposure will be good for our Realtor referral partners, and we hope that our Realtor friends will continue to see our property management team as a valuable asset to their real estate practice. Additionally, the link to your real estate website or profile in our blog entry will be credited as a "quality" link in regards to search engine optimization as our site is a real estate related site that is constantly adding content and updates regarding real estate. Basically, we will be assisting your website in being found by Google or other search engine searches.

Thank you for providing us property management referrals in the Houston and Dallas area markets, and we look forward to working with you in the future as well.
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